Appeal to Emotion(pity, affection) is a logical fallacy in which a person tries to win the argument by manipulating his or her opponent's emotions.
Adam: The thing is, 99% of people do not agree with you and understand the importance of college education for everyone. Moreover, both Ben Affleck and George Clooney believe that college education is essential. All countries have been trying to promote higher education for decades so that everyone could benefit from that and now it's part of every modern country's tradition to prepare high school students for college. And how dare you speak all this dangerous stuff! Think about those poor little kids who might get out of their hopeless situations by pursuing a college degree!?
ET: Everything that you just said is unreasonable and too emotional. You don't present any valid points and instead appeal to what other people think and have thought or to what some public figures believe is true.